MVP development
YORD builds minimum viable products (MVPs), the first working version of a product that real users can try. The team cuts the scope to the features that test your core idea, then designs and builds that version. One team builds the MVP and runs the launch, so the first results reach the people who built it.
What we build
- A written list of the core idea, the users and the features the MVP must test
- A list of features deliberately left out of the first version, with the reason for each
- A clickable design of the main flow, reviewed with you before the build
- A working product for the first users, on the platform agreed during scoping
- Analytics events for the actions that show whether the idea works, where in scope
- Launch support and a plan for the next release, based on what users do
- Handover of the source code and setup notes
Who this is for
- You have a product idea and need to test it with real users before a full build
- You have a prototype, and you need a working version that users can log into
- You need to decide which features to build first, and which to leave out
- You need to show investors or partners a working product, with a clear scope
How it runs
Idea
We define the core idea, the first users and the one question the MVP must answer.
Design
We cut the feature list to the minimum, and design the main flow with you.
Build
We build the MVP in short steps and test each step with real users where possible.
Launch
We release the MVP to a small group, and track the actions that answer your question.
Grow
We decide with you whether to extend, change or stop, based on what the results show.
Questions about this service
How is an MVP different from a prototype?
A prototype shows how a product might look and work. An MVP is a working product that real users can use and return to. YORD builds an MVP with live data, accounts and the core features, so the results show real behavior.
What do you leave out of the first version?
YORD lists every feature the idea could need, then keeps only the features that test the core question. Anything else goes on a later list, with the reason it was left out. Admin screens and advanced reports usually wait, unless the test depends on them.
What should we measure in the first release?
Pick the one question the MVP must answer, then track the few actions that answer it, such as signups, repeat visits or completed tasks. YORD sets up analytics events for those actions where that is in scope, so results are measured from the first day.
Can the MVP grow into the full product?
Yes, if the MVP is built with that plan in mind. YORD chooses the data model, the code structure and the hosting with the next release in view. The scope states what would need rebuilding, if anything, before you scale. Ownership of the code and accounts is set out in the FAQ at /faq/.